PRIVACY POLICY

Paramount Plaster Private Limited (“Paramount Plaster”, “Company”, “we”, “us” or “our”) respects the privacy of individuals who visit our website, submit enquiries, interact with our advertisements or social-media pages, communicate with us, or otherwise provide personal information to us (“you”, “your” or “Data Principal”, as applicable under law).

This Privacy Policy explains, in a clear and transparent manner, how Paramount Plaster may collect, receive, use, process, store, disclose and protect personal information in connection with our website, business enquiries, advertisements, lead-generation activities, communications and related business activities.

This Privacy Policy is intended to apply to personal information processed by or on behalf of Paramount Plaster through or in connection with its website, online forms, advertising and lead-generation activities, social-media interactions, telephone, email, messaging or other channels through which you communicate with us.

By accessing or using our website or voluntarily providing information to us, you acknowledge that you have had an opportunity to read this Privacy Policy. Where consent is required under applicable law for a particular processing activity, such processing will be undertaken on the basis and in the manner required by applicable law.

This Privacy Policy should be read together with any applicable terms, notices, disclaimers or other policies displayed on our website or communicated by us from time to time.

1. ABOUT PARAMOUNT PLASTER

Paramount Plaster Private Limited is a company incorporated under the applicable laws of India and engaged in its business activities, including the manufacture, marketing, distribution and/or sale of wall coating, decorative coating and related products and associated business activities.

For purposes of applicable data-protection law, Paramount Plaster may act as the Data Fiduciary, or in any equivalent capacity recognised under applicable law, in respect of personal information for which the Company determines the purpose and means of processing.

Nothing in this Privacy Policy shall be construed as creating any contractual obligation, representation, warranty or undertaking beyond those expressly imposed upon the Company by applicable law or expressly agreed by the Company in writing.

2. PERSONAL INFORMATION WE MAY COLLECT

Depending upon the nature of your interaction with us, we may collect or receive the following categories of personal information:

A. Contact Information

This may include:

• Full name;
• Mobile or telephone number;
• Email address;
• City, State or other location information voluntarily provided by you; and
• Other contact details that you voluntarily provide.

B. Business and Enquiry Information

Where you enquire about our products, distribution opportunities, C&F agency, dealership, distributorship, business partnership or other commercial opportunities, we may collect information voluntarily provided by you, including:

• Nature of your enquiry;
• Business or professional information;
• Business location;
• Existing or proposed business details;
• Information relating to your interest in our products or business opportunities; and
• Other information reasonably relevant to responding to your enquiry.

C. Communication Information

Where you communicate with us, we may retain relevant records of such communications, including communications made through:

• Telephone;
• Email;
• Website forms;
• Social-media platforms;
• Messaging platforms; or
• Other communication channels made available by us from time to time.

D. Technical and Usage Information

When you visit or interact with our website, certain technical information may be collected automatically, depending upon the website configuration and technologies in use at the relevant time. This may include:

• Internet Protocol (IP) address;
• Browser type and version;
• Device type and information;
• Operating-system information;
• Approximate location derived from technical information, where applicable;
• Website pages visited;
• Date and time of access;
• Referring or exit pages;
• General website usage and interaction information; and
• Other technical information generated through ordinary website operation, security or analytics technologies.

The precise information collected may vary depending upon the website, hosting environment, security systems, analytics services, advertising services, cookies or other technologies in use from time to time.

E. Information Voluntarily Provided by You

You may voluntarily provide additional information when communicating with us. You should avoid submitting information that is unnecessary for your enquiry, particularly confidential, highly sensitive or personal information relating to yourself or any other individual.

Where you voluntarily provide information beyond what is reasonably required for your enquiry, we may process such information to the extent reasonably necessary for handling your communication, protecting our legal or business interests, complying with applicable law, or otherwise dealing with the matter for which the information was provided.

3. HOW WE COLLECT INFORMATION

We may collect or receive personal information through one or more of the following means:

• Website forms and enquiry forms;
• Online lead-generation forms;
• Facebook or Instagram Lead Ads or similar advertising services;
• Telephone communications;
• Email communications;
• Social-media pages and messages;
• Messaging platforms;
• Business enquiries and correspondence;
• Direct interactions with our representatives;
• Cookies and similar technologies, where enabled; and
• Other lawful channels through which information is voluntarily or lawfully made available to us.

Where information is obtained through a third-party platform, that platform may independently collect and process information in accordance with its own terms and privacy policy.

4. PURPOSES FOR WHICH WE USE PERSONAL INFORMATION

We may use personal information, subject to applicable law, for purposes including:

1. Responding to enquiries and requests submitted by you;
2. Contacting you regarding your enquiry;
3. Providing information about our products, services and business opportunities;
4. Evaluating and processing enquiries relating to C&F agency, distributorship, dealership, distribution or business partnership opportunities;
5. Communicating with prospective customers, distributors, business partners and other persons who interact with us;
6. Managing and maintaining business records;
7. Providing customer support and handling communications;
8. Improving our website, products, services, business processes and customer experience;
9. Conducting internal analysis, reporting and business administration;
10. Marketing and promotional communications, where permitted by applicable law and where consent or another lawful basis is required;
11. Website security, fraud prevention, troubleshooting and protection of our systems;
12. Managing advertising and lead-generation activities;
13. Complying with applicable legal, regulatory, governmental and judicial requirements;
14. Establishing, exercising or defending legal rights and claims;
15. Protecting the rights, property, reputation, systems and legitimate business interests of Paramount Plaster, its personnel, customers, business partners and other relevant persons, to the extent permitted by law; and
16. Any other purpose that is expressly communicated to you at or before the time the relevant information is collected or otherwise permitted under applicable law.

We will not intentionally seek unnecessary personal information through ordinary enquiry or lead-generation forms.

5. LEGAL BASIS AND LAWFUL PROCESSING

Depending upon the nature and purpose of the processing, Paramount Plaster may process personal information:

• With your consent, where consent is required;
• To respond to a request, enquiry or communication initiated by you;
• For purposes permitted as legitimate or specified uses under applicable law;
• To comply with legal, regulatory, governmental or judicial requirements;
• For the establishment, exercise or defence of legal rights or claims;
• For security, fraud prevention and protection of systems and business interests, where permitted by applicable law; or
• On any other lawful basis available to the Company under applicable law.

Where applicable law requires consent, Paramount Plaster will seek consent in the manner required by such law. Consent, where relied upon, is intended to be voluntary, specific, informed and capable of being withdrawn in accordance with applicable law.

Nothing in this Privacy Policy is intended to expand or restrict any lawful ground for processing that may be available to Paramount Plaster under applicable law.

6. MARKETING AND PROMOTIONAL COMMUNICATIONS

Subject to applicable law, Paramount Plaster may communicate with you regarding its products, services, business opportunities, offers, updates, events or other information that may be relevant to your interaction with the Company.

Where consent is required for promotional or marketing communications, we will seek and rely upon such consent in accordance with applicable law.

You may request cessation of promotional communications by contacting us through the contact details provided in this Privacy Policy or by using any unsubscribe or opt-out mechanism made available in the relevant communication.

Withdrawal or cessation of marketing communications will not necessarily affect processing that Paramount Plaster is otherwise permitted or required to undertake for lawful, contractual, regulatory, security, record-keeping or other legitimate purposes.

7. SHARING AND DISCLOSURE OF PERSONAL INFORMATION

Paramount Plaster does not sell, rent or trade personal information to third parties for their independent marketing purposes.

However, we may disclose or make personal information available, where reasonably necessary and legally permitted, to the following categories of recipients:

A. Service Providers

We may engage third-party service providers to support our business operations, including providers relating to:

• Website hosting and maintenance;
• Information technology;
• Data storage;
• CRM and lead management;
• Advertising and marketing;
• Communication services;
• Cybersecurity and technical support;
• Analytics and website performance;
• Business administration; and
• Other services necessary for operating our business.

Such service providers may process personal information on our behalf and, where appropriate, may be subject to contractual, confidentiality, security or other safeguards appropriate to the nature of the services and information involved.

B. Business Partners

Where necessary to respond to a specific enquiry, we may share relevant information with an appropriate distributor, dealer, C&F agent, business partner, representative or other business associate, including for the purpose of assigning or responding to a business enquiry.

We seek to limit such sharing to information reasonably relevant to the particular business purpose.

C. Legal, Regulatory and Government Authorities

We may disclose information where we reasonably believe disclosure is necessary or appropriate to:

• Comply with applicable law;
• Respond to lawful requests, notices, orders or directions;
• Cooperate with governmental, regulatory, law-enforcement or judicial authorities;
• Protect the rights, safety or property of the Company or others; or
• Establish, exercise or defend legal rights or claims.

D. Corporate and Business Transactions

If Paramount Plaster is involved in a merger, restructuring, sale, transfer, acquisition, financing, reorganisation or similar corporate or business transaction, personal information may, subject to applicable law, be transferred or disclosed as reasonably necessary in connection with such transaction.

Any such processing or disclosure will remain subject to applicable legal requirements.

8. THIRD-PARTY PLATFORMS AND SERVICES

Our website, advertisements or communications may from time-to-time use, link to, integrate with, or be supported by third-party platforms, technologies or services.

These may include, depending upon the Company’s requirements and website configuration from time to time:

• Social-media platforms;
• Advertising and lead-generation platforms;
• Website analytics services;
• Cookies and similar technologies;
• Hosting and cloud-service providers;
• CRM or lead-management services;
• Communication or messaging services;
• Security and technical service providers; and
• Other third-party tools or services.

The specific third-party services or technologies used may change from time to time.

Third-party platforms may independently collect, use or process information in accordance with their own privacy policies, terms and practices. Paramount Plaster does not control the independent privacy practices, security systems, policies or operations of third-party platforms.

Accordingly, users should review the applicable privacy policies and terms of the relevant third-party platforms before using or submitting information through them.

9. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies, pixels, tags, scripts, local storage and/or similar technologies from time to time for purposes such as:

• Website functionality;
• Security;
• Remembering preferences;
• Understanding website usage;
• Improving website performance;
• Measuring advertising effectiveness;
• Analytics;
• Marketing or advertising; and
• Other operational or business purposes.

The particular technologies used may vary depending upon the website configuration and third-party services enabled from time to time.

You may be able to control or restrict certain cookies through your browser or device settings. Disabling certain cookies may affect the availability or functionality of some website features.

Where applicable law requires specific consent for cookies or similar technologies, the Company will implement the relevant consent mechanism as required by such law.

10. DATA RETENTION

Paramount Plaster retains personal information only for as long as reasonably necessary for the purposes for which it was collected or otherwise processed, unless a longer retention period is required or permitted by applicable law.

The appropriate retention period may depend upon:

• The nature and purpose of the information;
• The duration of the relevant business relationship or enquiry;
• Legal, regulatory, accounting or record-keeping requirements;
• The need to establish, exercise or defend legal claims;
• Security, fraud-prevention or dispute-resolution requirements;
• Business and operational requirements; and
• Other circumstances permitted under applicable law.

When personal information is no longer required for a lawful purpose, we may delete, anonymise or otherwise dispose of it in accordance with our applicable procedures and legal obligations.

Deletion requests may be subject to applicable legal, regulatory, contractual, security, record-keeping or other lawful requirements.

11. DATA SECURITY

Paramount Plaster takes reasonable steps to protect personal information against unauthorised access, use, alteration, disclosure, loss or destruction.

Depending upon the nature and circumstances of the processing, safeguards may include appropriate administrative, technical, physical, organisational and access-control measures.

However, no website, electronic transmission, information-storage system or method of communication can be guaranteed to be completely secure.

Accordingly, while Paramount Plaster seeks to implement reasonable and appropriate safeguards, we do not represent or warrant that personal information can be protected against every possible security threat, unauthorised act, technical failure, cyber incident, interception or event beyond the Company’s reasonable control.

Users should also take reasonable precautions when sharing information online and should avoid sending unnecessary confidential or sensitive information through ordinary website forms, email, social media or other open communication channels.

12. PERSONAL DATA SECURITY INCIDENTS / BREACHES

In the event that Paramount Plaster becomes aware of a suspected or confirmed personal-data security incident affecting information under its control, the Company may take such measures as it considers reasonably appropriate in the circumstances, including:

• Investigating and assessing the incident;
• Taking steps to contain, mitigate or remediate the incident;
• Strengthening relevant security measures;
• Preserving relevant records and evidence;
• Cooperating with appropriate service providers or authorities; and
• Providing notifications or taking other actions where required by applicable law.

The Company’s response to any security incident will be governed by the circumstances of the incident and the requirements of applicable law.

13. YOUR RIGHTS AND REQUESTS

Subject to applicable law, you may have certain rights in relation to your personal information, which may include rights to:

• Obtain information about personal information processed by us;
• Request correction or updating of inaccurate or incomplete information;
• Request deletion of personal information, where legally applicable;
• Withdraw consent where processing is based on consent;
• Request cessation of certain processing, where a corresponding right is available under applicable law;
• Raise a grievance or complaint regarding the processing of personal information; and
• Exercise any other rights available under applicable law.

The availability, scope and manner of exercising such rights may depend upon the applicable law in force at the relevant time and the nature of the processing.

Where the law permits or requires us to retain or process certain information despite a request for deletion, withdrawal or restriction, we may continue such processing to the extent legally permitted or required.

To exercise an applicable privacy right or raise a privacy-related request or grievance, please contact us using the details provided in Section 17 of this Privacy Policy.

We may need to verify the identity or authority of the person making a request before acting upon it, particularly where the request involves disclosure, correction, deletion or other action concerning personal information.

14. CHILDREN’S PRIVACY

Our website and ordinary business activities are not intended to knowingly solicit personal information from children.

We do not intentionally seek to collect personal information from children through our ordinary business enquiry or lead-generation activities.

Where applicable law imposes specific requirements concerning the processing of children’s personal information, Paramount Plaster will comply with such requirements to the extent applicable to the Company and the relevant processing activity.

If a parent, guardian or other authorised person believes that a child has provided personal information to us in circumstances where such information should not have been provided, they may contact us using the details in this Privacy Policy.

15. THIRD-PARTY WEBSITES AND LINKS

Our website, advertisements or communications may contain links to websites, applications, social-media platforms or other services operated by third parties. Such links may be provided for convenience or informational purposes.

Paramount Plaster does not control and is not responsible for the privacy practices, content, security, availability, policies or operations of third-party websites or services.

A link to a third-party website or service does not, by itself, constitute an endorsement, representation or warranty by Paramount Plaster regarding that third party or its privacy practices.

Users should independently review the privacy policy and terms applicable to any third-party website or service before providing information to that third party.

16. CHANGES TO THIS PRIVACY POLICY

Paramount Plaster may revise, update, modify or replace this Privacy Policy from time to time.

Changes may be made to reflect:

• Changes in our business activities;
• Changes in our website, technology or service providers;
• Changes in our data-processing practices;
• Changes in applicable laws, regulations, rules, governmental directions or regulatory requirements; or
• Other operational, legal or business requirements.

The updated Privacy Policy will be published on our website with a revised Privacy Policy version where appropriate.

You are encouraged to review this Privacy Policy periodically to remain informed about how Paramount Plaster handles personal information.

Where applicable law requires a specific notice, consent or other action in connection with a material change, Paramount Plaster will take such action in accordance with applicable law.

17. PRIVACY CONTACT AND GRIEVANCES

If you have any questions, concerns, requests or grievances relating to this Privacy Policy or the handling of your personal information by Paramount Plaster, you may contact us at:

When contacting us, please provide sufficient information to enable us to understand and appropriately address your request or grievance.

We may request reasonable information necessary to verify your identity or authority before processing certain requests.

We will endeavour to address privacy-related requests and grievances in accordance with applicable law and within the timeframes prescribed by applicable law, where such timeframes apply.

18. GOVERNING LAW AND JURISDICTION

This Privacy Policy shall be governed by and construed in accordance with the laws of India, to the extent applicable.

Any matter arising in connection with this Privacy Policy shall be subject to the jurisdiction of the competent courts and authorities having jurisdiction in accordance with applicable law.

Nothing in this section shall be interpreted as excluding, limiting or overriding any mandatory right, remedy, jurisdiction or procedure available under applicable law.

19. GENERAL PROVISIONS

19.1 No Absolute Security Guarantee

While Paramount Plaster takes reasonable measures to safeguard personal information, no method of electronic transmission, storage or processing can be guaranteed to be completely secure. Paramount Plaster shall not be responsible for security incidents arising solely from circumstances beyond its reasonable control, except to the extent responsibility is imposed upon it under applicable law.

19.2 Information Provided by Users

Users are responsible for ensuring that information voluntarily submitted by them is accurate, complete and not misleading, and that they have the lawful authority to provide information relating to another individual where they choose to do so.

Paramount Plaster shall not be responsible for inaccuracies, omissions or consequences arising solely from information voluntarily supplied incorrectly, unlawfully or without appropriate authority by a user or another person.

19.3 Third-Party Services

Where personal information is processed by independent third-party platforms or service providers, such processing may also be governed by the applicable terms, privacy policies and practices of those third parties.

Paramount Plaster does not assume responsibility for independent processing undertaken by third parties outside the Company’s reasonable control, except to the extent required by applicable law.

19.4 Legal and Regulatory Requirements

Nothing in this Privacy Policy prevents Paramount Plaster from collecting, using, retaining or disclosing personal information where such processing is required or permitted under applicable law, lawful governmental or regulatory directions, judicial orders, or for the establishment, exercise or defence of legal rights and claims.

19.5 Applicable Law May Change

References in this Privacy Policy to any law, regulation, rule, notification, direction or regulatory requirement shall include amendments, modifications, replacements, re-enactments and provisions brought into force from time to time, to the extent applicable.

Where any provision of applicable data-protection law becomes applicable to Paramount Plaster after the date of this Privacy Policy, this Privacy Policy shall be interpreted and, where necessary, updated so as to remain consistent with such applicable requirements.

19.6 Severability

If any provision of this Privacy Policy is held to be invalid, unlawful or unenforceable by a competent authority, such provision shall be modified or disregarded to the minimum extent necessary, and the remaining provisions shall continue to the extent permitted by applicable law.

19.7 No Waiver

Any failure or delay by Paramount Plaster in exercising any right or remedy available to it shall not constitute a waiver of that right or remedy unless expressly stated otherwise in writing.

20. IMPORTANT NOTICE REGARDING APPLICABLE DATA-PROTECTION LAW

Paramount Plaster is committed to handling personal information in accordance with applicable data-protection and privacy laws and regulations in India, as applicable to its activities from time to time.

This includes, where and to the extent applicable, the Digital Personal Data Protection Act, 2023, the Digital Personal Data Protection Rules, 2025, and other applicable laws, rules, regulations, notifications, directions and regulatory requirements concerning privacy and protection of personal information.

Because the applicability and commencement of provisions of data-protection legislation may occur in phases or may be amended from time to time, Paramount Plaster will apply the provisions that are applicable to it at the relevant time and will update its privacy practices and this Privacy Policy as reasonably necessary.